Led integrated creative marketing and social-first storytelling for Shop Good, a clean beauty retailer and holistic spa. Partnered directly with the founder to oversee campaigns, content strategy, email marketing, community engagement, and brand storytelling across digital and in-store touchpoints. As the primary in-house marketing team member, I helped shape and evolve the brand's presence through thoughtful storytelling, creative campaigns, and cohesive visual experiences that connected with both local and online communities.